New Sr. Vice President Business Development

Germantown, MD October, 2013 — Appsential LLC has broadened its commitment to growth by naming Keith Cromack as Sr. Vice President for Business Development. Located at the company’s Germantown, MD headquarters, Mr. Cromack will focus on developing new business and strategic relationships across Appsential practice areas in Enterprise Financial Management, Acquisition Management and Business Intelligence & Predictive Analytics.

Mr. Cromack has a diverse career spanning Communications, Marketing and Business Development with success creating relationships in new markets. He previously served as the Vice President of Business Development for Project Performance Company (PPC) and as Director for Business Development and Marketing at Concurrent Technologies Corporation (CTC). With experience in private, public and not-for-profit sectors, he will work closely with the rest of the Appsential management team to identify and win new business.

“On behalf of Appsential, I’m excited to introduce Keith to the company and to our clients. As the newest member of our management team, his energy and drive will play an important role in growing our opportunity pipeline, and strengthening our growth-oriented culture. We look forward to Keith’s vision and leadership in driving and executing the company vision,” stated Sonali Charteverdi, Chief Executive Officer of Appsential.
Keith holds a Bachelor’s degree in Marketing Management from Bentley College. He is a qualified Six Sigma Specialist and a graduate of Raytheon’s Strategic Development Program and Program Management College. He is also a graduate of Harvard Business Schools’ Delivering Information Services Program and is trained in Shipley Capture and Proposal Management and an active member of and speaker for the Association of Proposal Management Professionals (APMP).

For more information – view Keith’s profile and other information available on LinkedIn here.